Marketing & PrivacyPolicy

We only contact you when you explicitly opt in — by ticking the consent box on a form, or by giving us your mobile number and agreeing to receive text messages. We never buy lists, scrape addresses, or sign you up because you contacted us for something else. No opt-in, no marketing email and no texts. It's that simple.

When you opt in, we store:

• Your email address
• Your mobile phone number, if you opt in to text messages
• Your name, if you provided it
• The date, source, and wording of your consent

That's the whole list. We don't collect anything more than we need to reach you.

Occasional, low-volume marketing email: new writing, practical AI guidance, the rare announcement, and offers we think are genuinely worth your time. No daily blasts, no filler. If it isn't useful, we don't send it.

If you give us your mobile number and opt in — for example, "I would like to receive updates by text" — Thinking Backward may send you booking reminders, scheduling, and replies about your coaching. Message frequency varies, and message and data rates may apply.

Reply HELP for help, or STOP to opt out at any time — once you reply STOP we stop texting that number. You can also opt out by emailing hello@thinkingbackward.com.

Your SMS opt-in and consent are never shared with anyone. Your mobile information is shared only with our texting provider, OpenPhone, solely to deliver and receive these messages on our behalf.

We send email through Resend, our email service provider, and we send and receive text messages through OpenPhone, our SMS provider. Each processes your details only to deliver these messages and honor your opt-out choices. We don't sell, rent, or share your information with anyone else for their own marketing.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Every marketing email includes a one-click unsubscribe link in the footer — click it and you're off the list immediately, no login or confirmation hoops. To stop text messages, reply STOP to any text. You can also email us at hello@thinkingbackward.com and we'll remove you from email and texts. Once you opt out, we stop sending to that address or number.

We keep your details while you're subscribed and for a reasonable period afterward to honor your opt-out and meet our record-keeping obligations. You can ask us to delete your data entirely at any time by emailing hello@thinkingbackward.com.

If we materially change how we handle your information, we'll update this page and the date above. Continued subscription or texting after a change means you accept the updated policy.

Reach us any time at hello@thinkingbackward.com. We read every message.