MarketingPolicy

We only add you to our marketing list when you explicitly opt in — by ticking the consent box on a form and agreeing to this policy. We never buy lists, scrape addresses, or sign you up because you contacted us for something else. No opt-in, no marketing email. It's that simple.

When you opt in, we store:

• Your email address
• Your name, if you provided it
• The date and source of your consent

That's the whole list. We don't need anything more to send you a useful email.

Occasional, low-volume marketing email: new writing, practical AI guidance, the rare announcement, and offers we think are genuinely worth your time. No daily blasts, no filler. If it isn't useful, we don't send it.

We send email through Resend, our email service provider. Your contact details are stored securely in our Resend audience so we can deliver these messages and honor your unsubscribe choices. We don't sell, rent, or share your information with anyone else for their own marketing.

Every marketing email includes a one-click unsubscribe link in the footer. Click it and you're off the list immediately — no login, no confirmation hoops, no "are you sure." You can also email us at hello@thinkingbackward.com and we'll remove you. Once you unsubscribe, we stop sending marketing email to that address.

We keep your details while you're subscribed and for a reasonable period afterward to honor your opt-out and meet our record-keeping obligations. You can ask us to delete your data entirely at any time by emailing hello@thinkingbackward.com.

If we materially change how we handle marketing email, we'll update this page and the date above. Continued subscription after a change means you accept the updated policy.

Reach us any time at hello@thinkingbackward.com. We read every message.